The McKenzie & Willis Sale happens just twice a year and it is a major event in their calendar.
Our team created promotional booklets, window signage, direct mail leaflets and digital elements to promote the Sale.
The Winter promotion is one of four major promotions during the McKenzie & Willis year.
Promoting Winter warmer deals that focus on curtains, blinds & carpet, our team produced a 28 page booklet, newspaper ads, in store point of sale and window signage as well as digital elements for the online campaign.
We produced a range of seasonal and department specific catalogues throughout the year.
Intended to be not just a document of product range, we wanted the catalogue to entice, to show what's possible, and most of all to be kept!
Product care documents
Advertising is hugely important for any retail store.
For McKenzie & Willis though, advertising the brand and a lifestyle is as important as promoting a sale or product, and magazine advertising is the vehicle for that.
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From NZ House & Garden to Latitude, while at McKenzie & Willis I've created ads for a variety of publications.
